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Blog entry from EDUCAUSE CONNECT

Burgers Paid for by Mobile Phone - Mobility Matters!

Created by Jeff VanDrimmelen (University of North Carolina at Chapel Hill) on February 27, 2007
There was an article in the BBC News Today entitled "Burgers Paid for by Mobile Phone."  It basically outlines a system that is going into place in Japan that allows people to pay for their orders at McDonalds with a cell phone.  This doesn't have much to do with instructional technology, I just think it is cool!

The article points out the benefits of a program like that for marketing and tracking consumer's.  While I don't believe McDonald's isn't already tracking what is most popular, I do think that there is a lot of potential there. 

I attended a Educause Webinar last week given by Ellen Wagner entitled "Mobility Matters: Why Learning Professionals Should Care."  The seminar itself was great, packed with all sorts of great data and information.  But what stood out to me was two points she made during the seminar.