Just sat through another painful sales webinar... Why is looking at web-based software in a sales review so very, very painful? It is like an unfamiliar roller-coaster ride. Someone else is at the controls in a remote place. They know where they want to go, but you don't know the path. So the viewer is left to sit and watch as someone unknown points and clicks - and you never know when they are going to point and click and jump to something else. You get focused on something on the screen, and you suddenly startled to someplace else. All the while the vendor-speaker is coming across the speaker phone, and if they've gone to a cell phone, Skype or VOIP, the connection may echo or cut out. We strain to listen to the vendor talk about the product, trying to get important details, and the vendor is talking about the product in a casual, unscripted way that just is intended to "walk you through" something that requires your attention. At the end, I'm left with a series of disjointed perceptions about the product. Many times my functional community is left with a bad product view, when I really think it was the bad
