As the temperatures rise in a typical Washington summer, so grows the pressure on some online advertising firms.
Yesterday the House Energy and Commerce Committee’s Telecommunications and the Internet Subcommittee held a hearing on the questionable methods for advertising currently being used by some Internet service providers (ISPs). The hearing was entitled, “What Your Broadband Provider Knows About Your Web Use: Deep Packet Inspection and Communications Laws and Policies.” Panelists included: Bob Dykes, the CEO for NebuAd, David Reed, an early Internet pioneer and professor at MIT, Alissa Cooper, the Chief Computer Scientist for the Center for Democracy and Technology, Scott Cleland, President of Precursor, LLC, and Bijan Sabet, a General Partner at Spark Capital.