CIO Magazine

They're your high-maintenance, entitled, technologically sophisticated and fickle new talent pool. Generation Y, a.k.a. the Millennials, is also potentially the most high-performing generation in decades. Here's the lowdown on what makes them tick and how to work most effectively with them.

The author provides lessons from Pfizer's ID management effort.

"What these business leaders may or may not know is that decentralization is costing them money, reducing quality and undermining corporate synergies that may be strategic. Furthermore, the benefits they feel they’re getting from decentralization can all be delivered by a healthy centralized (shared-services) IT department."