Technology Lifecycles and Podcasts

Just saw this intersting article on Wired about a cardiovascular specialist who creates podcasts for his elderly patients. Interesting way to deliver information to audience not normally targeted for new media. Big element of his plan is that in the waiting room he has replaced some of his magazines with a couple of ipods and docking stations so that patients can listen to health ed talk whiile they are waiting.Wired Magazine Article: Podcast From the Heart