Organizational Culture, Change Management, and MICA

I am attending EduWeb 2007 this week.  This is a conference focused on web technology in Higher Ed -- with a slight tilt toward marketing and recruitment.

At the heart of our MICA Connected strategy we are trying to bridge the gap between marketing/communications/public web  experience and systems/services/private content.  Many of the discussions and presentations at EduWeb offer great examples of how broad the web experience can (should?) be.  In his keynote address, Bob Johnson said "message control is dead" -- yet so many campuses are afraid of letting more people participate in shaping the college's web experience.  So many people I've talked with this week really believe that the best ambassadors for our institutions are our students and faculty.  We believe that our web presence would be richer, more exciting and a more true reflection of our campus experience if we tapped into the authentic resources of our own community.