EDUCAUSE Review Articles, User Expectations, and Information Technology Management and Leadership

Compartments, Customers, or Convergence?

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Title:Compartments, Customers, or Convergence? (ID: ERM0731)
Author(s):Gregory A. Jackson (University of Chicago)
Origin:EDUCAUSE Review Articles (2007)
Type:Articles, Papers, and Reports
Abstract:

Compartmentalization no longer works, and focusing on customers no longer suffices. Satisfying customer expectations through compartmentalized services and activities must give way to engaging customers through convergent services and activities.

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