EDUCAUSE Review Articles, Interaction and Engagement, and Communication

Marketing and communication continue to shift with digital technology even at a global level. A new perspective is necessary on the type of engagement and learning in higher education.

A new concept of effective communication is evolving. This new form of communication known as new media literacy incorporates visual, aural, and textual elements as well as a sense of immediacy. New media literacy is closely associated with Net Generation learners and is commonplace among higher education institutions.