Presented at EDUCAUSE Annual Conferences, Interaction and Engagement, and Information Discovery and Retrieval

The University of Rochester Libraries undertook a two-year study of undergraduate students, focusing on how they do research. Anthropological methodologies, such as cultural probes, were used to construct a holistic picture of the lives of undergraduates. The study results have informed how we make decisions and effected changes to align our efforts with the needs and expectations of Net Generation undergraduates.

Trinity University's Coates Library adapted an immersive marketing campaign strategy known as an alternate reality game when designing the library's 2006 new student orientation. Objectives emphasized critical thinking skills, orientation to the online and physical environments, interactions with librarians, and entertaining engagement.