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Presented at EDUCAUSE Annual Conferences, Games and Gaming, and Students

Recent library resources tagged with Presented at EDUCAUSE Annual Conferences, Games and Gaming, and Students.

Immersive Marketing for Libraries: Alternate Reality Games and Library Orientations
Added by the EDUCAUSE Librarian
Title:Immersive Marketing for Libraries: Alternate Reality Games and Library Orientations (ID: EDU07295)
Author(s):Jeremy Donald (Trinity University) and Jason Hardin (Trinity University)
Origin:Presented at EDUCAUSE Annual Conferences (10/23/2007)
Type:Presentations/Speeches
Abstract:

Trinity University's Coates Library adapted an immersive marketing campaign strategy known as an alternate reality game when designing the library's 2006 new student orientation. Objectives emphasized critical thinking skills, orientation to the online and physical environments, interactions with librarians, and entertaining engagement.

View this resource:
http://www.trinity.edu/jdonald/bloodonthestacks.htmlBlood on the Stacks site
[Off site]
http://www.educause.edu/ir/library/powerpoint/EDU07295.ppsBlood on the Stacks ppt
http://www.educause.edu/ir/library/powerpoint/EDU07295.ppsBlood on the Stacks ppt
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