Presented at EDUCAUSE Annual Conferences, Games and Gaming, Students, and EDUCAUSE2007

Recent library resources tagged with Presented at EDUCAUSE Annual Conferences, Games and Gaming, Students, and EDUCAUSE2007.

Immersive Marketing for Libraries: Alternate Reality Games and Library Orientations

Added by the EDUCAUSE Librarian

Title:

Immersive Marketing for Libraries: Alternate Reality Games and Library Orientations (ID: EDU07295)

Author(s):

Jeremy Donald (Trinity University) and Jason Hardin (Trinity University)

Origin:

Presented at EDUCAUSE Annual Conferences (10/23/2007)

Type:

Presentations/Speeches

Abstract:

Trinity University's Coates Library adapted an immersive marketing campaign strategy known as an alternate reality game when designing the library's 2006 new student orientation. Objectives emphasized critical thinking skills, orientation to the online and physical environments, interactions with librarians, and entertaining engagement.

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