facebook

Building a community of learners can be especially challenging when working with online and distance education students. By using social networking tools like Facebook, Flickr, Twitter, and Second Life, we can begin to construct a community of sharing and participation that leads to enhanced satisfaction and a true sense of belonging.

Adoption and usage data regarding social networking trends by consumers has convinced many business and IT leadership teams that social network sites, and their technological underpinnings, can be viewed as viable usage models to satisfy the communication, information sharing, and collaboration needs of the enterprise. In addition, strategists believe that the technology that supports such sites should be considered a credible technological model to help guide internal deployments. Higher education institutions should be careful, however, that they don't blindly adopt solutions simply because they are popular at the moment. Strategists unfamiliar with the field of social networks beyond its technological aspects should pay attention to issues such as:

• How culture influences awareness of, and engagement in, social networks
• How social networks can be structured in different ways with, or without, technology as a mediation method
• How relationship dynamics influence participation (e.g., politics)

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"Colleges are experimenting with Facebook and other social networks to notify students about emergencies like crimes and floods—and get vital information in return. Most emergency-alert systems send out warnings. But social networks give students a chance to add on-the-scene reports or trade information if trouble hits. In addition to cell-phone and e-mail alerts, the social networks also give colleges yet another way to reach students in a crisis."

Students use technology in natural ways that allow them to do what they want: communicate with anyone they want, in the time and space that suits them best. Easily accessible and user-friendly, collaboration tools allow students to explore, share, engage, and connect with people and content in meaningful ways that help them learn. By relying on the familiar ways students use these tools, faculty can enable new forms of communication and engagement in the classroom, permitting extensions and variations of the informal interactions already occurring in classrooms and hallways, and creating new frontiers for collaboration across geographic boundaries.

Investigation of recent disasters reveals use of online social media as an emergent, significant, and often accurate form of public participation and backchannel communication.