EDUCAUSE | EDUCAUSE CONNECT - Immersive Marketing for Libraries: Alternate Reality Games and Library Orientations - Comments http://connect.educause.edu/display/45405 EDUCAUSE CONNECT http://connect.educause.edu/display/45405 http://connect.educause.edu/educause/images/e_rss.png Comments for "Immersive Marketing for Libraries: Alternate Reality Games and Library Orientations" en Immersive Marketing for Libraries: Alternate Reality Games and Library Orientations http://connect.educause.edu/display/45405 <p>Trinity University's Coates Library adapted an immersive marketing campaign strategy known as an alternate reality game when designing the library's 2006 new student orientation. Objectives emphasized critical thinking skills, orientation to the online and physical environments, interactions with librarians, and entertaining engagement.</p> EDUCAUSE2007 Games and Gaming Information Discovery and Retrieval Interaction and Engagement Students Presentations/Speeches Presented at EDUCAUSE Annual Conferences Tue, 30 Oct 2007 13:42:40 -0500 drupal 45405 at http://connect.educause.edu