This think piece tells why the online library catalog fell from grace and why new directions pertaining to cataloging simplification and primary sources will not attract people back to the online catalog. It proposes an alternative direction that has greater likelihood of regaining the online catalog's lofty status and longtime users. Such a direction will require paradigm shifts in library cataloging and in the design and development of online library catalogs that heed catalog users' longtime demands for improvements to the searching experience.