Using Sound Bites to Support IT
Added by the EDUCAUSE Librarian
| Title: | Using Sound Bites to Support IT (ID: EDU06265) | ||
| Author(s): | Leslie P. Hitch (Northeastern University) | ||
| Topics: | Customer Service, IT Effectiveness, Organizational Change, Service Assessment, Support Services | ||
| Origin: | Presented at EDUCAUSE Annual Conferences (10/11/2006) | ||
| Type: | Presentations/Speeches | ||
| Abstract: | Many administrators and faculty consider information technology a magical mystery place where dollars disappear and our only visible utility is when something's broken. To alter this image, Northeastern University's Information Services department developed a public relations campaign to show our value. We will share the plan--which is working. | ||
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