Marketing on a Shoestring: A Case Study
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| Title: | Marketing on a Shoestring: A Case Study (ID: MAC08065) | ||
| Author(s): | Elizabeth A. Evans (University of North Carolina at Chapel Hill) | ||
| Topics: | Customer Service, EDUCAUSE_MARC08, marketing, Support Services, User Training | ||
| Origin: | Presented at Mid-Atlantic Regional Conferences (01/15/2008) | ||
| Type: | Presentations/Speeches | ||
| Abstract: | We frequently expect that users will flock to our services with little effort on our part. Sometimes that works. When it doesn't, this presentation may help. It will describe how UNC-Chapel Hill rolled out a new computer-based training service with a dramatic increase in the number and variety of users. | ||
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