Peter Grunwald

Peter Grunwald has worked with electronic media for kids and parents since 1978. He is president of Grunwald Associates (www.grunwald.com), a research and consulting firm in Bethesda, Maryland. Since 1995, Grunwald Associates has conducted nationally recognized surveys on technology use by children, parents, and educators. The surveys use a unique public-private model to support a combination of rigorous methodology and analysis by hands-on industry leaders. This model has led to reports such as Children, Families, and the Internet, based on the Grunwald flagship survey conducted with the Corporation for Public Broadcasting, Kodak, and BellSouth, as well as Schools and the Internet, based on a survey conducted with the National School Boards Association. Grunwald Associates also works directly with clients to provide custom research such as branding studies, pricing and product configuration studies, and traditional online/telephone surveys and focus groups.

Before forming Grunwald Associates, Grunwald was vice president of Issue Dynamics, Inc. (IDI), a leading Washington, D.C., public affairs firm in the telecommunications industry. At IDI, he created marketing and other alliances between corporate clients, content companies, and leading education organizations. Prior to joining IDI, Grunwald was director of sales and field marketing for GTE Education Services and an independent consultant in telecommunications services. He received his master’s in education from Harvard University.