In a letter last month, Congressmen Ed Markey and Joe Barton of the House Energy and Commerce Committee asked that Charter refrain from using technology that would allow the cable company to profile its customers for targeted ads and content. After meeting with the congressmen, Charter announced yesterday it will delay using this technology in order to address privacy concerns.
According to CongressDaily, Markey and Barton argued "that federal law bans firms offering cable services from disclosing subscribers' personal information without prior consent."
In a statement, Charter said they "will continue to take a thoughtful, deliberate approach with the goal to ultimately structure an advertising service that enhances the Internet experience for our customers and addresses questions and concerns they've raised."
Because the issue if not fully resolved, Markey asked that other Internet service providers hold off on using such technology while privacy concerns remain.
(source: CongressDaily)
